Why Us

Why Us
We’re merino wool enthusiasts who are creating magnificent harmony through fashion, function and spirit. Fashion is timeless, and we believe imperfections are beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely borinng as Marilyn Monroe would say. In the world that is fast fashion, an incredibly changing global landscape, and increasing clientel demand for a sustainable fashion industry, we wanted to do our part but at the highest degree. fashionably. Merino wool is such a special piece of fiber with over 100 years of history, it’s functional prowess is all-encompassing. It’s finer, softer and thinner when compared to regular wool. It’s soft and easy on the skin, it’s natural when compared with artificial, and mass-produced materials that you see in fast fashion today. Merino wool is also bacterial resistant, temperature regulating, and perfect for the outdoors as it keeps you dry, sweat-free through its moisture regulating properties. Merino wool is luxury personified. We believe in the spirit that is merino wool, its connection to the outdoors, nature, and the magic that is found in it. We brought these three elements together to create the Merino House you see today.